Companies to focus more B2B Online Marketing in 2011.
The latest report of Forrester Research, the highly regarded technology and market research Company, suggests that business houses are shifting its focus to B2B online marketing & hence are sanctioning more budgets than in the past for this platform of marketing.
The major stake holders in the B2B online marketing campaigns are going to be companies from sectors such as finance, insurance, manufacturing, business and professional services as well as high-tech products.
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B2B online marketing budgets are slated to increase by 6.7 %. With 17% increase in spending on B2B online marketing campaigns, tech-service companies are going to be the leader of the pack.
Another research company, BIA/Kelsey, also informs similar findings in its latest report, which predicts B2B online marketing to become the top marketing platform by 2015.
