Google AdWords Announces New Features
Google has announced that it has made two major changes to its AdWords service which shall make it much easier for marketers to create and publish their display ads. Within the next coming weeks, AdWords shall be offering a "Display Network" tab which is an interface built specifically to suit the needs of a display ad campaign. The difference is that the previous AdWords interface had been designed almost a decade ago, for search. This new display feature shall enable users to bid, target and optimize an advertising display campaign from a centralized view.
Additionally, Google has also announced a new contextual engine (the system that matches advertisements to pages based upon keywords) update for AdWords, which the company deems as the biggest enhancement ever. Google has stated that this update gives the engine the ability to combine the reach of display with the accuracy of search using next-gen keyword targeting. Google has also come out with a status insights icon in the Ads tab to provide visibility into the approval status and potential policy limitations for each individual ad creative.
Google AdWords is expected to roll out these changes for users over the next few weeks. The AdWords team has also announced a webinar on the 15th of May, which shall explain the keyword contextual targeting capabilities.
Uncategorized | Amit Gupta | 05 May 2013 |
