Where do people go to find the best local companies? Certainly a number of years ago people resorted to the phone book, friends recommendations and even just a simple trial and error of businesses and services. However, times are changing and so are how people are finding local companies.
It used to be that a local company would pop up over night. The business owner would place ads all over the city, pass out business cards and sometimes even resort to door to door sales calls. Those times are long gone and the Internet and search engines have replaced the way that companies market themselves and get their name out there.
A study showed that over 70% of people who are looking for a local service turn to a search engine such as Google or Bing to find that particular service. This has prompted a rush of companies and businesses want to use services known as SEO or Search Engine Optimization.
SEO allows companies to use a highly thought out process in order to gain the top spots of a search engine. If a business is not on the first page or two of a search engine, the chances that a person will see it decreases almost 80%. This demand for being a top search result in terms that have to do with your service has prompted SEO to be one of the most lucrative career choices.
Don't allow your company to be stuck in the dragon ages when it comes to ways of marketing and getting your company's name out there. Consider the use of SEO companies to help force your company to reign at the top of your local search results. After all, you never know who is searching for your company or its services through a search engine. They could just be your next new customer!