Remember the good ole days when having an informative title for your Internet page was enough to get you ranked pretty high in the search engines and (as a result) drive traffic to your site? That was a decade ago – in 2000. Bill Clinton was President, Destiny's Child had a couple of hit singles, and the St. Louis Rams won Superbowl XXXIV that year. Things have changed a lot since then.
Sites like Daily SEO Tip explain some of the reasons why optimizing your web pages and Link Building to draw traffic to your site through search engines isn't quite as easy as it used to be. For starters, there are a lot more web pages now. In your effort to be one of the top five or ten websites listed for some keyword in a search engine you were competing with a few dozen other websites in an Internet environment that included millions of pages. Today millions is a small number. The Internet is an expanding universe with gajillions of pages; and instead of competing with a few dozen other sites, you're competing with thousands of other sites for a top ranking on your particular search term. And I won't talk about how much more complicated the search engines themselves have gotten. Life is a little harder now.
As Daily SEO Tip points out, there are some things you can do. Think about your readers more than about search engines. Write quality content. Optimize your images. Get good backlinks.
And you do still have to think about keywords and meta tags – but you have to be better at it than before…