Article marketing is one good technique to make your site rank high in search engines. Web search engines value quality content. Here are some rules to publish quality articles and feed the starving engines:

1. Use the 3 B's: Bright ideas, Basis of your ideas, and Benefits.
2. Find the niche. Explain your ideas in the simplest way you can.
3. Stay updated. To continue in the game, supply new ideas to your readers. Know the hottest news and read more articles.
4. Sign up Google Docs and Spreadsheet. Keep your ideas on the web. Del.icio.us is an excellent online bookmarking site to explore.
5. Write for both your readers as well as search engines.
6. Read blog posts at copyblogger and dailywritingtips to improve your writing.
7. spell check. Proofread.
8. Publish in reputable article directories.
9. Start a blog. Publish your articles there.
10. Collate your articles and start an e-book. You can offer the e-book as a paid or bonus item.