The competitive Google AdWords pay per click (PPC) search engine is now more demanding than ever. If your Adword campaign is just one of the wallflowers in the online realm, chances are you will be down in the dumps for the longest time.

You should not be idle; you must be passionate with your site's goals. As a fact, you must endeavor to yield maximum return on investment (ROI) for the keywords that you use. With the constantly increasing cost-per-click (CPC) prices all through the various PPC search engines it is crucial that you avoid worst mistakes that will result in PPC campaign disappointment.

The 10 worst AdWords to avoid include:

1. Lack of keywords in the ad text
2. Long list of less than targeted keywords
3. Not identifying unique aspects of the site's product or service
4. Directing users solely to the home page
5. Creation of Single Ad Groups
6. Using single campaigns
7. Using broad match only
8. Lack of diligence to track results
9. Failure to optimize Ad Serving for the ads
10. Entering the content network without adjusting bids