Here is Jessica Bowman's 13 efficient ways for boosting favorable content to the page one of search engine results:

1. Review the "About" section of your website for opportunities to incorporate links within your existing content.
2. Look at your site's customer service pages for linking opportunities. By using the right copy and design treatments you can highlight customer service accomplishments and awards, while helping to boost rankings of favorable sites-making it a win-win solution.
3. If your company has won several awards, create an awards page and link to favorable articles highlighting the awards you have won.
4. Be proactive with upcoming news articles by teaming up with your PR department to see if they have the chance to influence keyword phrasing in quotes and/or links in write-ups about your company. If possible, incorporate keywords and/or get links to the favorable pages that you are trying to boost.
5. If you have a recent article released about your company, or know of an upcoming favorable article, arrange to get home page real estate and a clean link to the article, even if it's at the bottom of the homepage, below the fold.
6. Look for industry wikis that have followable links.
7. Find blogs with followable links that talk about topics related to the pages you are trying to push to page one.
8. If it's an interesting article, submit it to Digg, StumbleUpon, netscape, Reddit and Delicious.
9. Seek out bloggers in your industry and ask them to write about your company and link to the article.
10. Find websites that talk about your company and request articles about your company to be added as additional resources.
11. Many companies issue press releases for featured articles and awards, often these press releases contain links to the correlating web page. Work with your PR department to strategically write the links to contain keywords and get the press releases submitted to news search engines via wires such as PRWeb.
12. Leverage your partnership network.
13. Leverage your closest affiliate relationships.