True, blogging can give you the traffic and the increased search rankings you want. But as the blogosphere becomes more and more congested, you have to find surefire ways compete efficiently with thousands of bloggers around the globe.

As the web expands, you have to learn new blogging SEO tips. Think out of the box. Go beyond the traditional web search optimization - that's where the real edge stays.

Jon Rognerud, an SEO specialist, has given 6 SEO blogging tips to complement your WordPress blog (good thing if you have one):

1. Set up your WordPress blog.
If you're running a business and want to start building your own authoritative blog, I recommend using a trusted hosting partner like GoDaddy.com. It takes about 10 minutes to set up.

2. Add content.
Add a blog post once every week or more to start. Frequency is important to search engines, and users will come to expect regular updates. When you add content, make sure you add the tags and category. Tags and directory structures help show the search engines what your post is about. If you have more money than time, have someone from RentACoder.com, Elance.com or Guru.com write it for you.

3. Manage rss feeds.
RSS is an easily tracked and managed XML-based file structure that allows compatible web systems to read the data. Get an account with Technorati.com and update them with your site feeds-also known as pinging. You can also use FeedBurner.com and OnlyWire.com to help distribute content and PingOMatic.com and Pingoat.com to alert systems that you've made a new post.

4. Promote your blog.
Always leverage the search engines when you can. Conduct solid keyword research to find out what people are searching for within your niche. Use the Overture search tool and look for longer keyword phrases rather than starting with the most competitive keywords.

5. Leverage podcasts and videos.
Podcasts are a simple way to provide more detail and personalization around your company or service. The MP3 format can easily be streamed for listening on the web and from your blog. You can podcast your files and even manage them via iTunes.

6. Optimize your WordPress blog.
A blog should be optimized for users, search engines and income, in that order. A professional-looking blog is important.