There is no doubt that updated and relevant content with adequate keywords give your webpage the edge in the web search engine optimization arena. It is the ace that every webmaster must clutch in competing or maintaining top search engine results. With said content around, one need not resort to black hat SEO tricks that are deemed vicious and fraudulent.

However, many webmasters fail to seize most of the opportunities to get high search engine rankings just by ignoring them. Here are 7 most ignored search engine opportunities:

1. Displaying text as TEXT. This is a pretty elementary rule but most webmasters, to boost their site's aesthetic value, use gif images instead of text. These images are not recognized by crawlers and bots.
2. Using different Title Tags on the pages. This is done to guide search engines to find the site and not to confuse them with identical tags.
3. Branding is a no-no.
4. Link structure should be easy to follow.
5. Using keywords in file names.
6. Maximizing anchor texts' advantage.
7. Putting sufficient text on each page. Though pictures paint a thousand words, in the SEO realm, it's the other way around - words paint a thousand pictures.

Check your web pages to enjoy better SEO opportunities!