In order to make it to the top search engine optimization results, you have to concentrate on the desires of the major search engines not just your target market. And it all starts in your web content.

Here are some tips given by Robin Nobles of Search Engine Land:

1. Give them a reason to participate. Offer them a discount off your products or services, for example, if you can do so. Having a contest is a reason to participate. Offering free meeting space and helping the art community become a united front is a reason to participate.
2. If you have a contest, have a decent prize. This reminds me of the time that I won a contest at Disney World and won three stickers. Three stickers. Forget that. Make the prize worthwhile if you expect people to enter.
3. Offer a question and answer area where they can ask questions from an expert.
4. Treat everyone who is involved in your "inner circle" (the ones who post to your site) with the utmost respect. These are your special people. In essence, your web site is becoming theirs. Allow it to evolve in whatever manner it needs to change to fit their needs.
5. Encourage your inner circle to write "how to" articles to be posted on your site, tips, articles, etc. In our example above, each artist could write tips or information for new artists. What wonderful information to share with the arts community.
6. Offer a poll on a subject of interest to your visitors. What's happening in the news that's related to your web site?
7. Ask your visitors a thought-provoking question and start a discussion. This could be a slightly controversial topic or not. The idea is to get them thinking and talking to you, possibly through a blog post. Be sure to post the question on the main page of your site, with a link to your blog post.
8. Finally but most importantly, don't be afraid to have ideas. One idea is the cornerstone of another idea, which can branch off into another idea, and so forth. Be creative. Creativity and the ideas it sparks can be all it takes to make your web site spectacular. Take a step and see for yourself.