Search engine optimization firms are making a fortune by doing the menial work that is ignored by many designers. To boot, it is easy to do most of the work done by most SEO firms, all you have to do is establish good habits.

There are 9 key points you should concentrate on. They include keywords, URL text, description meta tags, title tags, alt tags, header tags, image names, content and hyperlinks. The purpose of the search engine optimization services is to use adequate amount of keywords to be crawled by search engine spiders.

Keywords are the most important aspect of SEO, this is where you tell the search engines what your site is all about. Select keywords that best relate to the information, products or services that you are offering.

The URL address is the first thing that a search engine encounter when indexing your web pages. Description META tags, on the other hand, are dwindling in essence since the bots are now looking at content however; every little thing counts. Title tags, Alt tags and header tags should also be optimized to help the major search engines easily find your site. This is true with image names. The bots will look at the code that describes the image then it will ascertain its relevancy.

As every SEO expert will tell you, "Content is King." This is where you put more keywords without sacrificing the functionality of the website. Finally, there's the hyperlink. The latter is a text link to other pages on your website.

Keep these 9 factors in mind when designing a site, and you are sure to have a leg up on the tight SEO struggle.