Perhaps, you have read thousands of articles about web search engine optimization. Among those articles, a significant number could be negative. And just by reading those articles, you might be entertaining doubts.

Do you want a career in SEO? Some say it's a bad move. For me it's clever!

SEO is a dead end. That's the contention of other people. But SEO is evolving. And the Metamorphosis creates more enthusiastic changes. Where will end start? Nowhere. It's never over until it's over.

SEO could become obsolete, they say. But search engines did not create the market. The market is there because of the need to promote products and services. SEO enthusiasts have to build links. But this should not compromise social functions. Links should not be build for search engines alone but for web users as well.

Wanna do some SEO? It's awesome. It takes a lot of hard work. It's a fun ride nonetheless.