Press releases contribute to generate higher traffic and page rank to a website. Moreover, combining it with search engine optimization can further optimize press releases for the betterment your site.

In ranking a page, search engines considers several aspects like the age of the website and the number of links generated. Consequently, press releases contribute to link building by giving inbound links to the site. When performed right, press releases can give direct exposure and a push on search engine results.

News bits can be submitted online. Some pr submission sites are offering free submission and distribution. Others are charging said services. PRWEB, for instance, allows free pr submission with a link. Nonetheless, it also offers an upgrade for $80. With it, you can hyperlink anchor texts, keywords and urls. These links are deemed the brass ring of SEO. Optimized press releases are distributed to other news sites, RSS feeds and blogs. Hence, you get more benefit for your site.