Major search engines are meticulous. If your site is hard to find, the crawlers and spiders won't go extra mile to search for it. The competition is tough. So instead of looking further search engines will trail the friendliest (according to their standards) sites. If your site isn't friendly, you won't get noticed. Poor thing!

To make it easy for search engines, what I do is stick to structure web content. Content is the king. Search engines, in ranking sites, give more weight on web page content factors.

How do I get started with my structure web content?

First, I include quality keywords in my content. There's no need to repeat them over and over again on a web page. Keyword density is now passé. But if you still want to try it, be sure keyword density won't sacrifice the quality of your content.

I also use both the singular and plural forms of my keywords. If you want to grab that leverage, choose your keywords accurately and optimize them. I also use some of my keywords in the title and subheading aside from the content per se. Just a word of caution - do not overdo it. Finally, I utilize keywords as outbound links.

You don't have to get all the links on the Net. Choose that are of quality. Don't go beyond that border line otherwise efforts will just be futile.