Every online business implementing trusted marketing techniques is aimed at enhancing conversion rates. There are various techniques to lure more visitors. Some marketers concentrate on finding a nice niche in the SERPs. Meanwhile, a number of them focus on achieving heavy web traffic. But what ever it is that they put emphasis to, the goal is to yield financial online success.

But getting top rankings in Google is not a guarantee. So thus ranking high in Alexa of the essence?

Simply, Alexa ranking is a system set by alexa.com. It essentially gauges the frequency of visits on several Web sites. It is based on the amount of traffic recorded from users that have the Alexa Toolbar installed over a period of 3 months.

This traffic is based on such parameters as reach and page views. The "reach" refers to the number of Alexa users who visit a particular site in a given day. "Page view," as the name implies, is the number of times a particular page (URL) is viewed by Alexa users. But if a user visits the same URL several times on the same day, all those visits will be counted as one.

This leads us back to this question: Is Alexa ranking of the essence? It is.

Alexa ranking has the following benefits:

1. Unlike Google's PageRank, the lower your ranking number, the better.
2. It helps webmasters and advertisers see the true marketing potential of your Web site. The better your Alexa rank, the higher they will be willing to bid and advertise on your Web site.
3. Personal pages or weblogs are taken into consideration and ranked in the same manner as regular Web sites.
4. It is a good tool for search engine optimization services.