Simply, anchor texts are visible texts in a hyperlink. The use of anchor texts is resorted to by SEO enthusiasts to yield higher search engine ranking. This is because linked texts are relevant to landing pages and search engine algorithms give them greater weight.

Anchor text optimization can be made in 2 ways - externally and internally. External optimization anchor text gets inbound links from other web pages while internal optimization anchor text uses specific keywords to link various pages in the website.

The fact is that search engine algorithms like anchor texts. Moreover, the inclusion of proper anchor texts in web pages is pretty crucial to improve search engine ranking especially in Google, Yahoo and MSN. Google for one, even have a special operator called allinanchor keyword. It selects indexed page contents that incorporate a particular anchor text.

Anchor text optimization is an important technique that conveys what quality SEO linking is all about. Thus, if you intend to be better in the field, the thing becomes an unavoidable subject.