Ask.com to introduce Contextual Advertising Product
IAC Advertising Solutions (IACAS) announced today that a contextual advertising product that enables publishers to generate revenue through contextually-relevant ad units on their content pages.
Contextual advertising offering is expected to generate new revenue options for publishers. It also will expand distribution options for Ask Sponsored Listings advertisers a contextual advertising product that enables publishers to generate revenue through contextually-relevant ad units on their content pages.
The contextual product is incorporated into the Ask Sponsored Listings (ASL) platform to allow advertisers to broaden their pay per click advertising campaigns to content pages. The venture will reach over 34 million unique users each month the ASL content advertising network will be introduced with websites from IAC's portfolio of brands including Match.com, Ticketmaster, Evite and Citysearch.
"IAC Advertising Solutions already operates the 3rd largest Search Advertising network1. We've achieved this scale by providing innovative and flexible monetization solutions to more than 90 publishers. We are excited about this new offering and the expanded set of publishers that we'll be able to serve through a content advertising network." said James Speer, GM Search Marketing at IAC Advertising Solutions.
During the week of May 21st, the Ask Sponsored Listings contextual product will be made available.
