In order to steal the public eye in the search engine Optimization scenario, your site must be first considered an authority. So, what does it take to be an authority site?

Authority sites are websites that dominates the Internet arena. They are the sites that are referred to by the big names in the industry. Known companies and businesses covering same subject matter link to them and regarded said sites as expert voices on related issues. Said sites provide original and functional content plus overwhelming traffic.

Basically, the formula is simple:

Authority Site = VO (Visitor Optimization) + CO (Content Optimization) x CM (Creative Marketing)

To be a venerated authority site in the industry, a site must have three essential traits - dynamism, consistency and interactivity. Dynamism means accumulating ample RSS feeds for any keyword, category or archive. Consistency, on the other hand, means creating quality, engrossing and original content for the visitors to revisit more often. Finally, there should be dynamism. It means making your visitors part of your site for them to feel at home and appreciated. Feedback, comments, suggestions, queries, surveys and other form of interactive connection are encouraged at all times.