Back links, as mentioned in previous posts, are votes for your site. Moreover, link building is not composed of this technique alone. Aside from back links, there are also quality links that are of equal footing to back links. They are searched and courted hence they prove search engines their worth.

Link baiting is one of the vital techniques that boost link building. The technique can be had by writing articles. Articles must not only be well written, informative, and engaging but must also contain link texts to give readers easy access to the author's website.

The concept behind link baiting is the fact that you, as the writer of the article, has the needed content on your website. However, you won't give the content easily. Hence, they are left with no recourse but to link to your site.

Link baiting is like fishing and your content is your bait. Hence, the latter must be attractive enough to attract great traffic. In order to do so, you can write on newsworthy and educational pieces, useful tips, and entertaining entries.