The best trade secrets in SEO are held by exceptional gurus. And to learn them all is essential to get the edge in the competitive arena. Here are some to the secrets gurus are keeping close to their chest:

An ideal SEO marketing program should start with clever SEO keyword research thus; a trusted keyword tool is vital. Four of the most popular free tools are Digitalpoint, Wordtracker, KeywordDiscovery, and Overture. These tools could give you the most and the least competitive set of keywords. Choose the latter though.

Another proven SEO technique is using "indirect keywords." The is a situation where a searcher is persuaded by to be a patron for your product or service even if they're not interested at first. Running effective pay-per-click campaigns could drive a significant traffic to your site.

Also, keeping a generic list of all the services you offer is indispensable. This could serve your local market. Additionally, SEO campaigns must be run on major search engines - Google, Yahoo and MSN. But you also have to focus on natural results to pull more traffic and yield more inbound links.

There you have it, an effective Internet marketing campaign to make it big!