"The Art of War" written by Sun Tzu, a Chinese general, is one of the most popular studies that tackle the vital points to ponder on in order to be successful in any struggle.

The book states:

If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.

Hence, there should be a clear understanding of what blogging is all about, before one could be successful in the field. First, a blogger should define his strengths. The variables include expertise a particular topic, creativity, influence as well as web design skills. Weaknesses, on the other hand, could emerge from troubles in the past. They include poor writing and marketing skills, lack of technical and blogging knowledge, and more. These weaknesses could lead you to technical and web search engine optimization problems.

However, taking advantage of the proven blogging strategies could save you from further dilemma. Opportunities that could give you top search engine rankings include joining blog and advertising networks, leveraging new service, creating new meme, and exploiting new niche.