Major search engines take extra effort to educate the users. Aside from Google, another notable online contribution is offered by Random House and HarperCollins. The latter lets customers browse books online.

Random House, who had Danielle Steel and Norman Mailer as writers, earlier announced that it will let consumers search and browse through more than 5,000 of its titles on the Internet through a new service called Insight. The company will also be introducing a tool allowing users to add material from titles to personal pages on social networks such as MySpace or to a retailer's website. Random House is a unit of German media giant Bertelsmann AG.

HarperCollins Publishers, whose authors include Michael Crichton, also agreed to introduce a browse function that lets consumers embed pages of books onto networking sites such as MySpace. HarperCollins and MySpace are both owned by media giant Rupert Murdoch's News Corp.

The new online feature of some websites, especially those selling books, is in accordance with the growing base of visitors. Readers are getting younger and younger hence; the mass media along with the online industry must evolve with time and customers.