Filed in archive
Marketing
by on December 8, 2004
Google Chief Financial Officer George Reyes expressed serious concerns about click fraud where readers deliberately click on pay-per-click ads so that the advertiser has to pay. Given that paid search ads generate close to all of Google's revenues, it sure has reason to worry. But, how is this going to be monitored. Sure, there can be a law against developing programs / scripts that automatically click. I am sure that law will be very effective - just like the law against spam. But, there are all these zillions of users out there. How are we going to discriminate between a genuine and an invalid click. I guess to Google and other PPC destinations, we can sign off by wishing them the very best of luck.
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/4298
Addthis
Ask
Blinklist
del.icio.us
Digg
Fark
Facebook
Google
Lycos
Ma.gnolia
Mr Wong
Netscape
Netvousz
Newsvine
Reddit
StumbleUpon
Slashdot
Tailrank
Technorati
Wink
Yahoo
Vote for Click Fraud Threatens Google AdSense and Other PPC Ads:
|
Rating: 7.50 out of 4 vote(s) cast.
|
Subscribe
Use the search to look for other interesting posts
| RSS |  See all blog subscribe options |
 What is RSS? | |
| Yahoo! |
|
| Addthis |
|
| Bloglines |
|
| Newsletter | |
| Follow us on Twitter! |
