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Could Terry Semel bring Yahoo back into the black?

Filed in archive Industry by noel on May 11, 2007

Could Terry Semel bring Yahoo back into the black?
The Economist has this query: Is Terry Semel the right man to lead Yahoo! against its nimbler rival?

The report continued:

Jerry Yanglinks, who co-founded Yahoo! and remains on its board, says that the internet company is in the middle of a "transformation" and that its board members are "all in lockstep" behind Terry Semel, the chairman and chief executive. Meg Whitman, the boss of eBay, a Silicon Valley neighbour as well as an advertising partner to Yahoo!, says that Semel has done "a spectacular job" and is "well loved at Yahoo!". Clearly, Semel has a lot of impressive supporters.

Of late, however, Semel has been taken aback by the astonishing rise of Google, which today dominates the market for web-search and keyword-related advertising, having left Yahoo! far behind. His fate at Yahoo! now depends on whether it can catch up with its more agile rival.

For Semel, who is 64, a sale might also hold the appeal of a graceful exit. It would be a rueful one, however. Back in 2002 Semel considered buying Google, which was just then rising out of obscurity, but balked at a price in the single billions (Google's stockmarket value today is $145 billion, about 3.5 times that of Yahoo!'s). Having belatedly grasped the money-making potential of web-search, Mr Semel then bought Inktomi, another search engine, and in 2003 he bought Overture, the pioneer of paid-search advertising.

But could a new CEO alleviate the standing of Yahoo? Is Semel the right man?


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Permalink: Could Terry Semel bring Yahoo back into the black?
Tags: Google  Yahoo  websearch  keywordrelated+advertising  search  search+engine  terry+semel  into+black 

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