What's the latest marketing buzz? Are you still updated?

Nowadays, the hottest promotion strategy that spreads like wildfire is called viral marketing. Though its inception can be reckoned several decades ago, viral marketing's popularity is on its peak these days.

Viral marketing is usually employed to establish brand or website awareness, create stir, build hype, and send message to a great number of people. The idea behind it is to pass around information without pecuniary charge by tickling excitement and recognition among recipients. They, in turn, further spread the information to create greater interaction. With viral marketing, products like e-book and other online services become more and more popular each day because of the domino effect of passing the information on and on.

At present, the hottest online marketing involves the sales letter of Rich Jerk with shocking contents. It is now one of the best selling e-books in circulation. People who have read the letters have posted comments in blogs and forums - and the chain reaction prospered.

Imagine the publicity. Imagine the advertising. If you intend to do your version of viral marketing campaign, be creative to sell like crazy the way Rich Jerk did.