If you are a search engine enthusiast, you must be familiar with Danny Sullivan. The man needs no further introduction for he has established his name in the SEO realm.

On December 11, Sullivan will be launching a brand new search news blog called Search Engine Land. Sullivan, along with Chris Sherman and Barry Schwartz, will be delivering fresh information about search engine marketing (SEM) and search engines in general. Sullivan and Schwartz will start blogging in on the launching day. Sherman will join them on the first week of January next year.

At the launching of the blog, the site will provide contents about developments in the search space, daily blog posts that include news, and SearchCaps. The will have a fresh, clean look that is matched with a logo.

To get Search Engine Land's feed, you can sign up here. By doing so, you can also vote for the site's logo, subscribe to actual stories and information.