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Driving Traffic Like You Never Did Before

Filed in archive Traffic Building by noel on July 31, 2007

Driving Traffic Like You Never Did Before
If there's one thing that you'll need to make it to the top search engine rankings - it would be lots of TIME. Yes, SEO takes time.

Aaron Shear of Search Engine Watch has nice tidbits to share regarding driving web traffic in ways you're not familiar before:

E-Commerce Sites
If we look at e-commerce as a market, for example, you could easily have 70 percent of your visitors coming from tail-based traffic. You can easily identify these terms from simple experimentation with your pay-per-click campaigns. Alternatively, if you have a site search engine, make sure you are storing the search queries. These keywords can be very helpful in extending your tail.

Lead-Based Sites
If we examine a lead-based business, the automation model will not work. Yes, you can track the keywords based on your site search engine data; however, lead-based sites typically lack enough content to tag and match keywords automatically. Thus, a manual process must take place, creating custom content pages around the phrases in a logical order that will make it easy for visitors to navigate through.

Cross Navigation
Think about how you can string pages together, whether it be a product page, a SPEClinks page, or simply an article. Your cross navigation is critical to your rankings, and you can drive an incredible level of importance per each page with an appropriate cross-linking strategy. However, make sure you do not cross link irrelevant and/or useless information. Search engines can identify themes that do not belong together based on the topics and keywords the page contains.






Permalink: Driving Traffic Like You Never Did Before
Tags: top+search+engine+rankings  search+engine+rankings  cross+navigation  web+traffic  search+engine  search+ 

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Related Entries:

What is it that search engines LOVE/HATE? - 24 February 2007

5 New School SEO Opportunities - 28 February 2007

Search Engines and the Queries Behind - 26 March 2007

Most Efficient SEO Steps - 18 April 2007





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