Are you using CSS? If the answer is on the affirmative you probably know the essence of the Cascading Style Sheet in doing search engine optimization.

If you aren't aware of what method you are actually using on your site, take a look at your source code. If it is brief and clear, you're probably using a CSS.

A Cascading Style Sheet is a method that offers web designers more control over the style of each page. It allows designers to customize each paragraph, title, header, or bulleted list. CSS gives them the ability to specify font, size, and color of anything you want minus the repetitious insertion of detailed lines of code.

Using CSS is essential. Why? Here are the reasons...

1. Using regular html codes to define things like font tags can be very burdensome. And the result: polluting your source code with excessive HTML.

2. CSS gets the same result as the basic HTML - only better! Instead of placing the style tags in the actual code, it is placed in an external file. This makes your page clean, trouble-free and organized.

3. Converting old HTML layouts to CSS can usually slash anywhere from 25-50% off file sizes.

4. The use of CSS will also allow browsers to read and load webpage very rapidly. This is good for search engine spiders in reading through your website as quick as they possibly can.

5. There is nothing you can do in HTML that you can't with CSS. In fact, CSS gives you even more customized control than any other method.

6. CSS is a huge time saver. Code it once and never again!

The essence of CSS is too much to ignore. Full CSS gives you the best probable foundation in doing SEO services.