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Explaining Page Rank
Filed in archive Page Rank by Greg Cruey on June 29, 2009
If you haven't seen the piece Matt Cutts did recently on page rank, you should take a look.

Matt provides one of the best explanations of page rank I've ever read. After a good look at how to think about page rank, Matt walks through a Q&A that touches on the differece between dofollow and nofollow links, how Google has tinkered with the process fo calculating page rank, and page rank sculpting...
Q: Does this mean "PageRank sculpting" (trying to change how PageRank flows within your site using e.g. nofollow) is a bad idea?
A: I wouldn't recommend it, because it isn't the most effective way to utilize your PageRank. In general, I would let PageRank flow freely within your site. The notion of "PageRank sculpting" has always been a second- or third-order recommendation for us...
There's more detail on this topic in the article.

Google SEO Guru Matt Cutts
© n-re-k




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