There was a windfall in Google's stock price when comScore's statistics pointed to fewer clicks (7% drop) on ads paid clicks via Google. This has been followed by some interesting information from comScore CEO Magid Abraham and James Lamberti, senior vice president of media and search:

1. The reduction in clicks implies that people are more easily finding what they seek.
2. Google had reduced the coverage area for ads.
3. Other search engines did not suffer a similar decline.

While the above mentioned points may do to allay investor fears, it is to be seen if the technology firms dependent on ad based models can continue their exponential growth in due course of time.

An excerpt from InternetNews

Google, a client of comScore's, saw its market capitalization take a significant hit on what comScore now suggests may have been a collective misreading of a single data point.

Neither company would comment on whether Google had approached the research firm about its initial report.