search
Funniest PPC Keyword Mistake Exposed!
Filed in archive Marketing by noel on September 16, 2007
Funniest PPC Keyword Mistake Exposed!
Managing a pay per click (PPC) campaign is quite hard. Sometimes it could be unpredictable. There are times when competition for a particular keyword gets too tough. Prices could inflate swiftly. As a marketer, you have to find ways to compete closely. But instead of becoming an achiever, some individuals waste their money by committing one grave mistake...

Here's one good material I found on the net.

Bill Hartzer writes:

As someone who manages many Pay Per Click campaigns through the Google AdWords and Yahoo! Search Marketing (and has been doing so for several years now), I often come across some pretty outrageous and costly Pay Per click mistakes. I recently uncovered a simple mistake that is costing companies thousands of dollars. This is my all-time favorite Pay Per Click mistake:
If you aren't in the Keyword business, then don't bid on the word "keyword."

Yes, there are many companies that venture in keyword research services involving selling "keywords" and keyword phrases." But these companies are offering PPC keywords that are related to their clients' business or campaigns. But there are companies which are bidding on the word "keywords" that are least linked to it. This mistake is repulsive and would just cost businesses their money.



Permalink: Funniest PPC Keyword Mistake Exposed!
Tags: Pay+Per+Click  Pay+Per+Click+campaigns  Pay+Per+Click+campaign  PPC  PPC+keywords 
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/91876
img Addthis img Ask img Blinklist img del.icio.us img Digg img Fark img Facebook img Google img Lycos img Ma.gnolia Add this page to Mister Wong Mr Wong img Netscape img Netvousz img Newsvine img Reddit img StumbleUpon img Slashdot img Tailrank img Technorati img Wink img Yahoo

Vote for Funniest PPC Keyword Mistake Exposed!:

  • Currently 7.00/10
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
Rating: 7.00 out of 3 vote(s) cast.
Subscribe
Share It
RSSrss
See all blog subscribe options
Google google
What is RSS?
Yahoo! yahoo
Addthis Subscribe using any feed reader!
Bloglines Bloglines
Newsletter

TwitterFollow us on Twitter!