Indeed, the number one online business killer is for your website not to be found on the first page of Google. The search engine giant accounts for about 50% of web search traffic. According to comScore data, in February 2007, Google sites garnered 47.5% of the U.S. search market, with Yahoo! coming in second place at a distant 28.1%.

Earlier, MSNBC's Jon Rognerud, wrote an article titled The No. 1 SEO Tip. The article said: "Google contains more than 100 algorithms that make it the world's most popular search engine. One of those is PageRank, a complex voting system I'll cover in a future article. Another important secret, which has been around for a while, but not utilized by most webmasters, is latent semantic indexing."

Ooopss. Something is wrong. And you could have noticed it too. Google has only 1 algorithm but with hundreds of constantly changing components. SEO enthusiasts should be wary about this fact. Also, it should be noted that not all search engines are utilizing latent semantic indexing.