SearchEngineWatch's Kevin Ryan has a great post on the fallout of the recently announced partnership between Yahoo and Google. The deal that is supposed to have spurned the takeover bid from Microsoft is bound to have a large impact on the emerging market for internet advertising.

An excerpt from the article

Partnership is a lovely term as it covers all manner of good and evil while saying exactly nothing in the process. Agency managers I've spoken to recently are still struggling with Google's arguably one-sided advertising terms and conditions.

Maybe the negotiations will go better once Google is the only place to buy search ads. Maybe Hillary Clinton will get back into the presidential race as well. I hear the American dollar is about to mount a giant comeback against the Euro, too.

It does seem that the only outcome of Microsoft's bid was to hurl Yahoo into Google's arms. The recent exodus of talent from Yahoo also stands out as a bad sign of things to come. Yahoo does seem to exude the impression that it is not looking towards search as the frontier for the next growth. It may be right in attempting to add a social layer across all its web properties and perhaps think about Search Advertising once that is done. But in the meantime, the advantage that comes to Google may make a comeback in the future almost impossible.