One thing that Google has plenty of is - MONEY. Unfortunately, money can't buy loyalty.

At present, the search engine giant is in brain drain as precious talent leaves its Sanctuary. Others are saying they would stay because of the perks. Lise Buyer, a corporate strategist, said that reports of a "brain drain" as staff cash in and drop out are somewhat misplaced. She added, this dilemma is often faced by successful technology companies. "In most cases the Silicon Valley cliché that 'it isn't about the money' is, with some important caveats, actually true. "Generally speaking, regardless of what's in the bank, people don't quit jobs they love unless they have some burning passion to pursue."

But the series of events laid the facts on the table. A press release stated:

When Dennis Crowley and Alex Rainert, quit Google earlier this month, their parting shot caused a stir. The young dotcom entrepreneurs, who met at university in New York, had sold their Dodgeball social networking website to Google in 2005 - some estimates put the deal at $30m (£15m). But for them, two years with the Californian internet group was enough.

"It's no real secret that Google wasn't supporting Dodgeball the way we expected," said Mr Crowley, in a terse statement on his website. "The whole experience was incredibly frustrating for us." The decision to quit, he said, was "tough" and "disappointing". It highlights Google's growing problem of retaining financially independent staff.

Trying to hold on to the staff it has made rich is now a big concern, according to one former employee, Aydin Senkut. He joined Google in 1999 to oversee international business development. Then, the company only had about 50 employees, a far cry from the 11,000 today.