Google introduced a new feature called google coop.

Google coop basically gives you the power to create a google search engine results page (SERP), define the title, description and the URL(s) to be displayed in the SERPs. Note however that not all people who will use google will see your results page, only those "subscribed" to your link.

To quote google

Google Co-op gives you a way to improve search in the topics you know best. If you're a doctor, for instance, with specific expertise in a particular disease, you can contribute by using the labels in the health topic to annotate all the webpages that you know provide useful, reliable information about that disease. Your patients and other Google users could then subscribe to your labels and benefit from your expertise.

Here's a good explanation and an example of google coop.
[ seoroundtable ]