Google makes video anti-piracy tools a priority
There's one good reason for music and video companies to be jubilant. Reuters reports:
Google Inc., racing to head off a media industry backlash over its video Web site YouTube, will soon offer anti-piracy technologies to help all copyright holders thwart unauthorized video sharing, its chief executive said on Wednesday.
"We are definitely committed to (offering copyright protection technologies)," Google Chief Executive Officer Eric Schmidt said in an interview. "It is one of the company's highest priorities," he said. We just reviewed that (issue) about an hour ago," Schmidt told Reuters when asked what Google was doing to make anti-piracy technologies widely available to video owners. "It is going to roll out very soon … It is not far away."
YouTube, which Google acquired late last year, plans to introduce technology to help media companies identify pirated videos uploaded by users.
"We are definitely committed to (offering copyright protection technologies)," Google Chief Executive Officer Eric Schmidt said in an interview. "It is one of the company's highest priorities," he said.
Schmidt declined to give a specific timeframe of weeks or months to cover all potential users, saying that any move would take time to cover all Google's services, including YouTube, and to be made available to all copyright holders wishing to use the anti-piracy technology.
"These matters are very complicated and we are working with our partners to identify and solve these problems," YouTube said in an e-mailed statement issued last week.
