Search engine giant announced today a Facebook application that allows customization on topics to receive news from within the social networking web site. Through the said application, the user can pick from a predefined set up topics or enter keywords to do web search. In turn, the user gets the headline and article snippet on his Facebook profile page rather than as an email.


Google News announces:

Whether it is from our homepage, one of our RSS feeds, or on a mobile device, Google News seeks to connect people with the news that matters to them - wherever they may be. As part of that goal we are pleased to announce the Google News Application for Facebook. This experimental application enables users to create custom sections or select from a set of pre-defined topics, then browse and share stories with their friends on Facebook. We are trying a couple things differently with this application, and it is still in beta, but we think that it adds value to the Facebook experience and to users' overall news experience. Enjoy!

The said application was soft-launched on the 12th of this month but Google officially introduced it just today.