Google has renamed its Custom Search Business Edition to Google Site Search. The re-branding also includes a host of new features to provide more control to Website administrators.

An excerpt from SearchEngineJournal

Despite these useful features, Google Site Search (or Custom Search Business Edition) seems to be having problems when it comes to generating more users. Hence, Google decide to rename in to a simpler branding - Google Site Search.

And its got three new features to boot which include ways to influence the search results to the advantage of the site and its owners. These features include;

* Synonyms feature - allows users to upload a custom dictionary to translate or interpret site specific terms

* Date biasing - allows customers to ensure that the most recent published document in their sites gets higher ranking in search results.

* Top results biasing - allows customers to make sure that specific, not just the most recent, documents gets a higher ranking in search results.

Google Site Search is an important feature that Webmasters have to be aware of. But there are the inherent costs included as this is a hosted feature.