What's the next controversial step Google will be making? Any idea?
Michael Arrington has this hot revelation…
Yesterday a select group of fifteen or so industry luminaries attended a highly confidential meeting at Google's headquarters in Mountain View to discuss the company's upcoming plans to address the "Facebook issue."
The meeting was so secret that all attendees had to sign confidentiality and non-disclosure agreements strictly forbidding them from discussing what was shown to them at the meeting. Notwithstanding that NDA, I've now spoken with three of the attendees off record to get an understanding of what Google is planning. Google's goal – to fight Facebook by being even more open thanPlatform. If Facebook is 98% open, Google wants to be 100%.
The short version: Google will announce a new set of APIs on November 5 that will allow developers to leverage Google's social graph data. They'll start with Orkut and iGoogle (Google's personalized home page), and expand from there to include Gmail, Google Talk and other Google services over time.
Do you find the upcoming venture a killer strategy? Do you think a 100% open application could upstage Facebook?