search
"Google was a wake-up call" - Microsoft
Filed in archive Industry by noel on February 28, 2007
"Google was a wake-up call" - Microsoft
According to Ray Ozzie, Microsoft's top technical executive, Google was a wake-up call within the company. However, he added that Microsoft plans to do more than simply mimic Google by rolling out Web-based versions of desktop programs or following its particular search and advertising model.

"There is a sea change going on in the industry," Ozzie added. He likened the change to the shift to PC era in 1980s. To give enthusiasts a peek of what is to come, Ozzie gave a little indication. Instead of jumping belatedly into the fray with Web-only programs, he said Microsoft will pursue a mix of software loaded on PCs and Internet services that also work with the growing array of mobile devices, a strategy called "software-plus-service." Ozzie said he sees free, Web-based, ad-supported software as a way to extend Microsoft Office's reach, but gave no specifics. He noted that this solution wasn't likely to appeal to the company's big business customers.

Sid Parakh, an analyst with McAdams Wright Ragen in Seattle, said that "what he's trying to say is that even though we are behind, we are not going to necessarily copy a model that's out there." Parakh added that the Medstory acquisition by Google was solid. "Advertisers do want a targeted audience," he said. If Microsoft can deliver it, "I don't see a reason why advertisers won't move."

Permalink: "Google was a wake-up call" - Microsoft
Tags: Google  Microsoft  particulart+search  softwareplusservice  free+webbased+adsupported+software 
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/55657
img Addthis img Ask img Blinklist img del.icio.us img Digg img Fark img Facebook img Google img Lycos img Ma.gnolia Add this page to Mister Wong Mr Wong img Netscape img Netvousz img Newsvine img Reddit img StumbleUpon img Slashdot img Tailrank img Technorati img Wink img Yahoo

Vote for "Google was a wake-up call" - Microsoft:

  • Currently 7.75/10
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
Rating: 7.75 out of 4 vote(s) cast.
Subscribe
Share It
RSSrss
See all blog subscribe options
Google google
What is RSS?
Yahoo! yahoo
Addthis Subscribe using any feed reader!
Bloglines Bloglines
Newsletter

TwitterFollow us on Twitter!