In a recent interview, Adam Lasnik, an SEO strategist at Google talks about how nofollow links could create natural web structure. Adam is famed in the online community as a new voice for communications from Google to the Webmaster community.

In a recent interview, Lasnik said, "We realize we cannot turn the web back to when it was completely noncommercial and we don't want to do that. Because, obviously as Google, we firmly believe that commerce has an important role on the Internet. But, we want to bring a bit of authenticity back to the linking structure of the web. And, Nofollow is one way in which that can be properly accomplished."

With the announcement from the search engine giant, it is expected that SEO strategies will be modified in due time. Lasnik noted, "It's really being used as an adjunct. As you can imagine throughout the years we've developed and refined our algorithms that help us to improve search quality and maintain good search quality. We can't catch everything with our algorithms, although we continue to improve them. And, so we wanted to extend the way they were able to get additional inputs from people."