Google Inc., online search leader, started showing videos on its main results page Wednesday along with photos, books and other content previously separated into different categories. In line with said universal approach, Google's search engine results will begin rolling out more than just a series of links and snippets pointing to other Web sites.

In a press release, it was noted that the videos will be shown on Google's results page if it's contained in the company's own database or the vast library of its YouTube subsidiary. A thumbnail will direct traffic to videos hosted on other sites like Metacafe.com.

The report continued:
The increased emphasis on video also could alienate some longtime users who revere Google for its traditionally staid results page. "It's going to be interesting to see how people react," said Greg Sterling, who runs the research firm Sterling Market Intelligence. "I think it will create more value for users."

The changes also illustrate the challenges facing Yahoo Inc. Microsoft Corp. and a host of smaller Internet search engines as they try to gain ground on Google. While those rivals have been investing heavily in improvements just to catch up, Google has been spending even more to soup it search engine. "I do think this opens the door for a richer medium on the search results page," said Marissa Mayer, Google's vice president of search products and user experience. "For us, ads are answers as well."