Picture this out: Your ecstatic to know that your web pages are on top search engine ranking. Then, after a couple of weeks - WHAM, your site is nowhere to be found in the first 10 pages of the listings. What went wrong?

As an online entrepreneur, ranking high on search engine is a necessity. No wonder why webmasters and search engine specialists are obsessed in effective SEO. If their search engine ranking drops, they will certainly feel that life is not so good anymore. You don't want it to happen to you, do you? Yet, if it does, how are you to cope? You might ask, how am I to improve my search engine ranking after an awful fall?

There are numerous reasons why your site dropped in search engine ranking. Reasons include change in search engine ranking algorithm, loss of PageRank or link popularity, bad or broken links, search engine penalty, and the missing www's syndrome (incorrect url).

Moreover, never lose hope and strive to do better. Give yourself a second chance or perhaps the nth chance. Some factors are beyond your control; some are not. Hence, focus on the controllable factors like checking the links, using valid SEO techniques and stick with them. Be more cautious now.