Link building proves to be a never ending topic for search engine optimization experts. In fact, the talks about link building have not subsided since 2003. The talks are heightened when the need to discuss how link building could boost Google's PageRank emerged. The discussion did not mellow a bit when the strategies in fighting for positioning with specific keywords became a hot issue.

Remember that search engines play crucial role in your web search rankings. In link building, here are the parameters that you need to consider:

1. Search engines put great weight on links that came from related websites.
2. The spiders also consider the page rank (at least PR3) of websites involved in link building.
3. Never let your website get listed on a Free for All (FFA) links page.
4. Keep away from websites associated to gambling or porn.

If you desire top search engine rankings, you should really take the time and effort to do link building the right way.