If you are a search engine optimization guru, how do you market SEO? How are you to explain it in layman's terms?

SEO isn't like other marketing tools. Aside from the technical aspect, it takes passion, know-how and discipline. Matter of fact, it does not depend on the principles of traditional marketing. This makes it a little hard to understand especially for someone not familiar to it.

Traditional marketers use mix media to reach out to their target market. But with SEO, it has a different mix ranging from on-site to off-site strategies. Basically, there are many ways for viewers to get your message online. Thus, you must reach the market from all angles and deliver a unified message using different techniques.

Another thing is to deliver the message in the language they understand. Know what pitch to use. Don't glaze the language with hard-to-understand terminologies. This holiday season, only a luscious roasted turkey or a honey-baked ham deserves a glaze.