Is your weblog getting good web traffic? Well, if your blog satisfies the needs of the readers, it is presumably accumulating ideal web traffic. Another thing to be glad about is the fact that weblog readers are loyal. But don't be too overwhelmed. This bunch of readers are starving thus; craving for good writing...

Earlier, Ad Age and Vizu Answers conducted a new study on blog readership. The study showed that blog readers are loyal, trusting and eager for entertainment. Most readers read the same blogs regularly. In addition, two thirds of the respondents read more than three blogs per day. The same number of respondents indicated that they read for entertainment. Over half of the respondents judged the quality of the information on blogs by the quality of the writing.

The study also found that 67.3% of the respondents follow links to learn about new blogs while 22.9% of the readers rely upon recommendations on blogs. This number is greater than those who simply find a blog via a search engine (19.9%).

In order for a weblog to be a hit in the blogosphere, the study noted that it should be well-written and focused on specific topic.