Oct
25
2009
How Search Engines Judge Links
Randfish had a good piece a while back on how search engine’s decide the value of your links.
Randfish looks in detail at what search engines are are doing with their link metrics at the moment. Top of the list is teh value of links from outside your domain.
As you’ve likely noticed, search engines have become more and more dependent on metrics about an entire domain, rather than just an individual page. It’s why you’ll see new pages or those with very few links ranking highly, simply because they’re on an important, trusted, well-linked-to domain. In the ranking factors survey, we called this “domain authority” and it accounted for the single largest chunk of the Google algorithm…
But Randfish has a long list of other considerations – from the anchor text you use to where the link is on the page to the actual geographic location of the server generating your incoming link.
Reading this piece will give you a much more complete concept of why some links are more valuable than others.
Link Building | admin | 25 October 2009 |
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By Andee Sellman, One Sherpa, October 29, 2009 @ 1:58 pm
Thanks for the useful tips. Trying to get the right links from the right places is something we’re always trying to achieve