Is your website catering to a limited target market? If so, you can extend your market to increase your traffic, sales and profits. There are surefire ways to do so and here are some:

Redesign
You can extend your online target market by redesigning your website. For instance, if your website is all about large format posters, you can redesign the site by including brochures, flyers, stickers, business cards, postcards, and more. That way, you are catering to the needs of more visitors thus; increasing your target market.

Add-on
Another reliable way is by adding other product or service. Say in printing, you can give away free business cards for every bulk order of posters. Sometimes, the purchase button of an individual is triggered by freebies.

Team-up
Nowadays, cross promotions are pretty much on the hype. Online businesses venture in cross promotions with similar non-competing business sites. For example, if you sell tennis rackets, you can look for another online business that sells tennis balls. This is done to combine the products into one package. Moreover, your online business extends to individuals who need tennis balls.