Webmasters and website owners have common denominator - their objective is to make it to the top search engine listings of the Big 3.

If you have been observing how search engines select sites to be included in the search results, you might have been pointed out that their criteria are not the same.

Hence, the next thing for you to delve deeper is to learn the basis of selection of each search engine. The Big 3 is composed of Google, Yahoo and MSN respectively. These search engines is susceptible to organic search engine landscape, which is all about changes. Nonetheless, the chief ways of search engine operation has never changed.

How does the Big 3 judge a site? Well, basically there are varying ways and here they are:

Google:
Incoming Links, On-page SEO, Site Design Spiderability, User analytics, Outgoing links, Inclusion in other Google indexes, Document Histories

Yahoo:
On-page SEO, Links and Link Patterns, Site Design, User analytics, Inclusion in other Yahoo indexes, Document Footprints

MSN:
On-page SEO, Site Design and Structure and Spiderability

Just be good in those areas of SEO. Then, you will reap what you have sown.