In today's realm of automation, it is best that the publisher knows and truly trusts the websites that they are recommending to the netizens. But how could that happen when ads are actually chosen by computers?
Are you puzzled about the websites you are promoting or linking to? Perhaps you have the faintest idea about what and where your Google AdSense is linking. This is because Google Adsense terms of service preclude the website owner from clicking their Adsense ads on their own website. Therefore, by design, you cannot ascertain whether you are promoting trash or quality sites through your website.
Why is it important to know? Well, this is because brand and standing matter. The websites you are linking to is associated to your brand. If your AdSense ads direct users to a garbage site, then your site will be affected by its image. Your website could becrappy and spammy as well.